MESA card (LAN) failing to connect.

I am back at my problem and the same issue keeps arising.  I went through the Mesa ethernet setup tutorial, went to ping my card and nothing.  The response: 5 packets transmitted.  0 received. 100% packet loss.   I thought maybe my ethernet card was not compatible with Linux, so I tried on a second linux machine, same thing.  When I am looking at my 7i92 card with the ethernet port on the left side, I am interpreting up as away from me and down as towards me when it is lying flat on a surface.  According to my interpretation from the manual, the w5 jumper is down or towards me, and the W6 jumper is up or away from me this should give me the mesa's address as 10.10.10.10 .  I am convinced it is something basic that I am missing.  One more thing:  in the terminal I typed:  mesaflash --addr 10.10.10.10 --device=ETHER --readhmid and the response: No ETHER board found.  

Whats does the command:

ip a

report?

 

    Please advise if this is an appropriate response.  Thank you.